Caesars Scoops Up Social Media Marketing Free-Play Site Pacific Interactive

Caesars<span id="more-8371"></span> Scoops Up Social Media Marketing Free-Play Site Pacific Interactive

Caesars Interactive’s acquisition of Pacific Interactive adds the latter’s House of Fun social gaming app to the Playtika repertoire (Image: Pacific Interactive)

If a novel were become discussed Caesars Entertainment Corp., it could easily be called ‚Debt and Acquisition‘; the casino operator seems to bounce back and forth between racking up IOUs and purchasing everything they can get their hands on. The chapter that is latest of this book involves Israeli-based social gaming company Pacific Interactive, and it makes Company Number Four in Caesars ongoing expansion into the popular free-play social gaming market.

‚Free-Play‘ Isn’t Always Free

No purchase terms were released regarding the sale, but Caesars is now the proud owner of House of Fun, a digital slot-machine, free-play gaming site. Of course, ‚free-play‘ doesn’t always turn into precisely free; these social media gaming sites have turned into lucrative internet businesses by offering tempting, inexpensive add-ons of additional game that is digital often under a dollar each to players, many of whom access the website via Facebook.

For Pacific Interactive founder and CEO Omri Shitreet, it is all about movin‘ on up.

‚Our company is excited to participate one of many largest and most effective social and games that are mobile in the world,‘ said Shitreet. ‚We are confident that underneath the Playtika umbrella, we will be in a position to deliver an even better game experience for our players while during the time that is same great value for our new shareholders.‘

According to gaming industry Eilers Research analyst and online gaming specialist Adam Krejcik, Pacific which is independently held pulled in somewhere between $25 and $30 million for 2013, with 3/4 of that coming from Twitter patrons and 1/4 from various apps that are mobile.

Krejcik told investors recently that the social website is rated ninth on Eiler’s social casino tracker, the type of companies with A twitter presence. Pacific claims to have 700,000 users each and about 2.7 million per month day.

Social Gaming Proving Lucrative for Caesars

Caesars, of course, isn’t a new comer to online or gaming that is social the company’s 2013 profits from Caesars Interactive’s social gaming presence alone brought in $290 million. Their other social web sites include their kingpin World Series of Poker brand, also Playtika and a few Buffalo Studios-produced games. Based on Eilers, Playtika was a $103 million purchase for the gaming conglomerate, while Buffalo Studios was acquired for $45 million. And the gaming analyst business says Caesars is for a good path with every one of these purchases.

‚ We believe Caesars acquired both ongoing companies at attractive multiples,‘ said an Eilers report. ‚ In fact, its acquisition of Playtika has turned out to be one of the merger-and-acquisition deals that are best we’ve seen in the last five years.‘

Caesars states it intends to merge Pacific’s products into its existing Playtika social and gaming that is mobile. They also noted that Pacific’s 100-plus employee base worldwide is safe in retaining their positions after the merger.

For Playtika’s CEO Robert Antokol, the deal is also a plus, saying the House of Fun addition will simply pull in brand new users to his company’s platforms.

‚The acquisition permits us to give you a new quality item to our loyal user base and also to attract new users,‘ said Antokol. ‚We believe the team that is talented Pacific Interactive not only brings with it a unique product, but may also be a strong addition to the team and increase our market leadership into the category.‘

Besides Caesars Interactive, other global gaming businesses such as International Game Technology (IGT), Zynga and Scientific Games -have found success in the gaming market segment that is social. IGT operates the DoubleDown Casino online. Krejcik claims this move that is latest by Caesars may, in reality, make IGT and these other companies step up their social gaming presence.

Adelson’s Anti-Online Gambling Crusade Tries to Smite Its Enemies

Like devout warriors on a crusade that is sanctioned Sheldon Adelson’s Washington, D.C. anti-online gambling lobbying brigade claims to stand for might and right (Image: 20th Century Fox)

Allow it to not be said that Coalition to Stop online Gambling creator and backer Sheldon Adelson is not getting his cash’s worth together with new Washington, D.C. lobbying fantasy group. That being stated, it are hard to pay attention with their message bought and paid for by one of the casino operators that are largest in the planet, with land casinos throughout the U.S. and Macau, among other nations and not snicker simply a teensy, tinsy little bit.

Fervor and Condemnation

Not since Carrie country and the temperance movement regarding the very early century that is 20th McCarthy’s impassioned anti-Communist followers has such zealotry been demonstrated, spurred to action by those compared to online gaming’s wicked spread. But this may be the time that is first advocates represent someone who has no issue whatsoever with that vice, provided that it takes place on terra firma.

This indicates the coalition’s effort that is latest included a media conference via telephone a week ago, with five of Adelson’s key lobbyists on their virtual detergent containers. Of course, these soldiers are typical very paid mercenaries, but in battle, one does just what is important to win the war.

‚Internet gambling expands such as a disease,‘ decried Denver that is former Mayor Webb (D). ‚Jobs would be lost,‘ he added, theirs again as he espoused the view that once gambling is available in-house literally no one would ever leave.

Then there is the youngsters whose lives would be damaged forever, according to U.S that is retired Sen Lincoln (R-Ark), who sees those who support Internet gaming as being a type of Fagin from ‚Oliver Twist,‘ shooting the minds and manipulating those things of the innocents by placing ‚casinos within the pouches of children, 24/7.‘

And let’s not overlook terrorism and cash laundering, which, of course, could never set foot in a land casino anywhere. Former New York Governor George Pataki (R) is convinced that online gambling is a menace to national protection, and utilized an FBI letter’s key points to emphasize this inalienable truth.

All of the phone speakers got behind the notion that Congress must move now to stop this sensed blight on humanity, while an interim ‚timeout‘ on Internet gambling should be set in position meanwhile to prevent the spread of this new Bubonic Plague.

Alfonso Aguilar representing the Latino Partnership for Conservative Principles and its particular administrator director said, ‚This is not an America that we wish.‘ He said he had been certainly one of 39 faith-based businesses that came up to speed and therefore are seeing the light.

C4COP Takes Up Arms

Fighting back, needless to say as we now have reported recently could be the newly formed Coalition for Consumer and Online Protection (C4COP), and that outfit has its very own muscle tissue behind it. Major casino operators MGM Resorts International, Caesars Entertainment Corp., Station Casinos, and Boyd Gaming Corp., among others, are staunchly pro-Internet gambling, and have now the backup military of this American Gaming Association the casino industry’s main lobbying voice and a group to which Adelson ironically belongs to carry the rear in their return volleys.

Of program, with Adelson’s extensive muscle that is financial C4COP will require all the ammo they will get to fire right back, as the Las vegas, nevada Sands CEO has said he will ’spend whatever it takes‘ to place the last bullets and tie the loads to this Rasputin-esque form of evil. Never mind he invested whatever it took to get Romney elected straight back in 2012, and now we understand how that worked out. Confidence is king when you yourself have more cash than God himself.

The unspoken white elephant in the room, needless to say, may be the possibility that Adelson is more concerned that online gaming may take a bite out of his massive casino kingdom’s income share, more than actually being worried about the Artful Dodgers and money launderers taking over the world. And with three states already installed and operating with Internet gambling in the U.S. (Nevada, Delaware and nj-new jersey), and another possible 10 eyeing legislation to make it happen in their states aswell, it would seem that not only has this horse left the barn, but possibly a stampede that is entire well.

And Congress has shown a consistent lack of interest in getting too fervently included in either part of this debate, without doubt in part they don’t want to tick anyone off because it is an election year for many, and. Two current bills for, and one against, Internet gaming can find no significant backing in either direction.

Baltimore Ravens RB Ray Rice Arrested at Atlantic City Casino

Baltimore Raven’s running back Ray Rice could maintain heated water after an altercation with his fiancée at Revel reportedly got out of hand (Image:

Ray Rice had a year that is tough season his numbers had been down and the Baltimore Ravens didn’t even make the playoffs inside their attempt to protect their Super Bowl title. But people that are few likely to remember that after the headlines he is causeing this to be week. Rice and his fiancée were both arrested and faced with simple assault after having a real altercation at an Atlantic City casino very early Saturday morning, and there’s some dispute as to exactly how severe the incident was.

Revel Altercation Reported

According to reports, casino protection during the Revel Casino called officers from the Atlantic City Police Department at about 2:50 am morning saturday. That was at reaction to a dispute that is domestic Rice and fiancée Janay Palmer, one that was recorded by video surveillance cameras, police said.

Neither Rice nor Palmer wanted any medical attention, and neither said which they had sustained any injuries. But given the evidence that is video both were faced with simple assault-domestic violence before being released.

Rice’s lawyer called the incident a ‚very small altercation that is physical‘ and the Ravens showed up to want to relax and play down the event as well.

‚We understand the Friday evening situation with Ray Rice and his e that is fianc&eacute, said Ravens director of public relations Chad Steele. ‚We have spoken with Ray, and know that they returned home together after being detained.‘

Team Affiliation Unaffected

More prominent users of the Ravens organization said they hadn’t yet spoken to Rice. According to Baltimore general supervisor Ozzie Newsome, neither he nor head coach John Harbaugh had talked to Rice on Monday, but both planned to take action in the day that is next. Newsome also said which he expects Rice to still be with the team in 2014.

Philadelphia attorney Michael Diamondstein has been hired to express Rice within the full case, and seems confident that there won’t be much towards the incident when the facts are released.

‚ We haven’t seen any charging documents yet,‘ Diamondstein said. ‚There was a disagreement that included Ray. I can’t give any particulars because we now haven’t seen the document yet. Once we’re in a position to proceed through the evidence, it should ramp up to be little more compared to a misunderstanding.‘

Revel staff also stated that Rice who they say was hanging away at the Revel’s Royal Jelly Burlesque Nightclub with a group of approximately eight people earlier in the day in the night was pleasant to them in their stay.

‚When he was here, they had been having a time that is great‘ stated Scott Russo, director of operations at the nightclub. ‚[He] had been really nice to our staff.‘

Despite the low-key effect to the incident in most quarters, you can find rumors that it may, in reality, have now been more severe than reported. Sports news site cited an anonymous ‚tipster‘ whom claimed that the event was more violent than Rice’s camp is willing to acknowledge, saying that a woman (presumably Palmer) spit on Rice, and after that he punched the woman, knocking her out. However, there has been no hard evidence to back up this variation of events.

Ray Rice has scored 37 touchdowns and rushed for 6,180 yards over their six periods within the NFL. However, he is coming off a down year in which he tallied just 660 yards rushing and four touchdowns. Rice is in the middle of a five-year, $35 million contract because of the Ravens, and is also known for being active in the group’s anti-bullying campaigns; something which could possibly add fuel to this domestic firestorm.

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